OUR STORY · EST. 2011
Founded to clean up dry cleaning.
2013
Founded In
Zero PERC
Liquid CO2 & Wet Clean Only
48–72h
Standard Turnaround
4 Studios
One Exacting Standard
LONDON GARMENT CARE
What is more quintessentially toxic than the dry-cleaning industry?
We use expert non-toxic alternatives to dry cleaning that can clean anything carrying a dry clean label, and that deliver a better-quality clean than conventional methods.
As award-winning eco-friendly dry cleaners in London, we treat luxury dry cleaning as a craft rather than a conveyor belt. Every garment is inspected and hand-treated by a specialist. It is then cleaned with biodegradable detergents and eco-cleaning technology.
Our stores across Chelsea, Marylebone, Notting Hill, and South Kensington serve clients throughout, with:
- Bed linen: Sheets, pillowcases, duvet covers, and mattress protectors — cleaned, pressed, and returned folded and ready to use.
- Pillows: Down and synthetic pillows cleaned with specialist eco-friendly methods.
Book your dry cleaning online in a few minutes.
From one idea to four addresses.
A business that mattered, in the industry that needed it most.
BLANC is founded
The idea takes shape, and with it the search for a non-toxic alternative to PERC that could work at a London scale.
Marylebone opens
The first studio, close to Bond Street. Still the address our most loyal clients call home.
Notting Hill opens
Eighteen months later, a second studio in a neighbourhood that takes its wardrobe seriously.
Chelsea opens
Home to the Chelsea Bridal Studio, our dedicated address for wedding dress care.
South Kensington opens
Steps from the museums, beside the boutiques. The fourth studio, the same standard.
02 THE YEARS
From one idea to four addresses.
◇
2011
BLANC is founded
LONDON
The idea takes shape, and with it the search for a non-toxic alternative to PERC that could work at a London scale.
◇
2013
Marylebone opens
79 GEORGE STREET · W1U
The first studio, close to Bond Street. Still the address our most loyal clients call home.
◇
2014
Notting Hill opens
77 LONSDALE ROAD · W11
Eighteen months later, a second studio in a neighbourhood that takes its wardrobe seriously.
◇
2016
Chelsea opens
LOWER SLOANE STREET · SW3
Home to the Chelsea Bridal Studio, our dedicated address for wedding dress care.
◇
2019
South Kensington opens
BUTE STREET · SW7
Steps from the museums, beside the boutiques. The fourth studio, the same standard.
THE TECHNOLOGY
The care happens behind the scenes.
CO₂
Liquid CO₂ cleaning
No heat, no harsh solvent, no residue. Ideal for couture, heirloom pieces and anything that never quite recovered from a conventional clean.
H₂O
Professional wet cleaning
Water, biodegradable detergents and precise control of temperature and agitation. Gentle on fibres, kind to the environment.
0%
PERC, since day one
Perchloroethylene has never been used in a BLANC studio. Every garment is cleaned with non-toxic, eco-friendly methods.
BLANC HOME
The same standard, at home.
Jason Mark
Footwear Care
bioD
Natural Detergents
Steamery
Garment Care
OUR STUDIOS
Four addresses. One standard.
EST. 2013
George Street · London W1U
Our first studio. Home to our 24/7 self kiosk.
Marylebone Dry Cleaner
Our first studio, opened 2013 — the street where BLANC began, and still the address our most loyal clients call home.
EST. 2014
Lonsdale Road · London W11
Our second studio, opened 2014.
Notting Hill Dry Cleaner
Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.
EST. 2016
Lower Sloane Street · London SW3
Home to the Chelsea Bridal Studio.
Chelsea Dry Cleaner
Home to our specialist Bridal Studio, London’s dedicated address for wedding dress cleaning, preservation and couture alteration.
EST. 2019
Bute St · South Kensington · London SW7
Established 2019. A refined studio in the heart of South Kensington.
Knightsbridge Dry Cleaner
Steps from the museums, beside the boutiques — a studio as refined as the neighbourhood it serves.
EST. 2014
Lonsdale Road · London W11
Our second studio, opened 2014.
Mayfair Dry Cleaner
Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.
EST. 2014
Lonsdale Road · London W11
Our second studio, opened 2014.
Knightsbridge Dry Cleaner
Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.
PLACEHOLDER — TO BE REPLACED WITH VERIFIED BLANC REVIEWS.
What Our Clients Say
“My cashmere coat came back looking better than the day I bought it.”
Amelia Rose
“The tailoring team fitted my suit perfectly within a week.”
Harley Carter
“Collection and delivery made the whole process effortless.”
James Louis
FAQ
Frequently Asked Questions
Standard turnaround is 48–72 hours across all studios, with express same-day options available on request.
Yes. Every garment is assessed individually and matched to the safest process for its fabric, from delicate silks to structured tailoring.
Yes — free collection and delivery is available across all six studio neighbourhoods on orders over £30.
Yes. Our Chelsea Bridal Studio specialises in wedding dress cleaning, preservation and couture alteration by master tailors.
Yes — our Business Services team provides account-level garment care for fashion houses, luxury hotels and private residential clients across London.
SINCE 2013
Your wardrobe is in good hands.
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