OUR STORY · EST. 2011

Founded to clean up dry cleaning.

BLANC began with a simple question about an industry that had stopped asking any. Fifteen years on, four London studios still run on the same answer: healthier for people, kinder to clothes, cleaner for the city.

2013

Founded In

Zero PERC

Liquid CO2 & Wet Clean Only

48–72h

Standard Turnaround

4 Studios

One Exacting Standard

LONDON GARMENT CARE

What is more quintessentially toxic than the dry-cleaning industry?

BLANC takes care of your most delicate garments — suits, cocktail dresses, jackets, scarves, evening shirts and fine blouses are all looked after with the same attention.

We use expert non-toxic alternatives to dry cleaning that can clean anything carrying a dry clean label, and that deliver a better-quality clean than conventional methods.

As award-winning eco-friendly dry cleaners in London, we treat luxury dry cleaning as a craft rather than a conveyor belt. Every garment is inspected and hand-treated by a specialist. It is then cleaned with biodegradable detergents and eco-cleaning technology.

Our stores across Chelsea, Marylebone, Notting Hill, and South Kensington serve clients throughout, with:

  • Bed linen: Sheets, pillowcases, duvet covers, and mattress protectors — cleaned, pressed, and returned folded and ready to use.
  • Pillows: Down and synthetic pillows cleaned with specialist eco-friendly methods.

Book your dry cleaning online in a few minutes.

02 THE YEARS

From one idea to four addresses.

2011

A business that mattered, in the industry that needed it most.

01 / 05
BLANC 2011

BLANC is founded

LONDON

The idea takes shape, and with it the search for a non-toxic alternative to PERC that could work at a London scale.

Marylebone 2013

Marylebone opens

79 GEORGE STREET · W1U

The first studio, close to Bond Street. Still the address our most loyal clients call home.

Notting Hill 2014

Notting Hill opens

77 LONSDALE ROAD · W11

Eighteen months later, a second studio in a neighbourhood that takes its wardrobe seriously.

Chelsea 2016

Chelsea opens

LOWER SLOANE STREET · SW3

Home to the Chelsea Bridal Studio, our dedicated address for wedding dress care.

South Kensington 2019

South Kensington opens

BUTE STREET · SW7

Steps from the museums, beside the boutiques. The fourth studio, the same standard.

02 THE YEARS

From one idea to four addresses.

Each studio opened when the last one had earned it. Nothing was rushed; nothing was franchised.
◇

2011

BLANC is founded

LONDON

The idea takes shape, and with it the search for a non-toxic alternative to PERC that could work at a London scale.

◇

2013

Marylebone opens

79 GEORGE STREET · W1U

The first studio, close to Bond Street. Still the address our most loyal clients call home.

◇

2014

Notting Hill opens

77 LONSDALE ROAD · W11

Eighteen months later, a second studio in a neighbourhood that takes its wardrobe seriously.

◇

2016

Chelsea opens

LOWER SLOANE STREET · SW3

Home to the Chelsea Bridal Studio, our dedicated address for wedding dress care.

◇

2019

South Kensington opens

BUTE STREET · SW7

Steps from the museums, beside the boutiques. The fourth studio, the same standard.

THE TECHNOLOGY

The care happens behind the scenes.

We found a tried and tested technology and committed to it when nobody else in the UK would. It is a more deliberate way of caring for garments, without making the experience more complicated for you.

CO₂

Liquid CO₂ cleaning

No heat, no harsh solvent, no residue. Ideal for couture, heirloom pieces and anything that never quite recovered from a conventional clean.

H₂O

Professional wet cleaning

Water, biodegradable detergents and precise control of temperature and agitation. Gentle on fibres, kind to the environment.

0%

PERC, since day one

Perchloroethylene has never been used in a BLANC studio. Every garment is cleaned with non-toxic, eco-friendly methods.

BLANC HOME

The same standard, at home.

Our founders made sure that BLANC’s commitment to eco-friendly, natural cleaning did not end with dry cleaning. BLANC Home is a carefully curated range from the most environmentally friendly and natural brands in the UK and Europe, available to browse in every studio.

Jason Mark

Footwear Care

bioD

Natural Detergents

Steamery

Garment Care

OUR STUDIOS

Four addresses. One standard.

Marylebone · Chelsea · Notting Hill · South Kensington. Four studios, one standard, since 2013.
MARYLEBONE

EST. 2013

George Street · London W1U

Our first studio. Home to our 24/7 self kiosk.

Marylebone Dry Cleaner

Our first studio, opened 2013 — the street where BLANC began, and still the address our most loyal clients call home.

NOTTING HILL

EST. 2014

Lonsdale Road · London W11

Our second studio, opened 2014.

Notting Hill Dry Cleaner

Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.

CHELSEA

EST. 2016

Lower Sloane Street · London SW3

Home to the Chelsea Bridal Studio.

Chelsea Dry Cleaner

Home to our specialist Bridal Studio, London’s dedicated address for wedding dress cleaning, preservation and couture alteration.

SOUTH KENSINGTON

EST. 2019

Bute St · South Kensington · London SW7

Established 2019. A refined studio in the heart of South Kensington.

Knightsbridge Dry Cleaner

Steps from the museums, beside the boutiques — a studio as refined as the neighbourhood it serves.

MAYFAIR

EST. 2014

Lonsdale Road · London W11

Our second studio, opened 2014.

Mayfair Dry Cleaner

Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.

KNIGHTSBRIDGE

EST. 2014

Lonsdale Road · London W11

Our second studio, opened 2014.

Knightsbridge Dry Cleaner

Our second studio, opened 2014. In a neighbourhood where the wardrobe is taken as seriously as the address.

PLACEHOLDER — TO BE REPLACED WITH VERIFIED BLANC REVIEWS.

What Our Clients Say

Marylebone

“My cashmere coat came back looking better than the day I bought it.”

Amelia Rose


Notting Hill

“The tailoring team fitted my suit perfectly within a week.”

Harley Carter


Chelsea

“Collection and delivery made the whole process effortless.”

James Louis


FAQ

Frequently Asked Questions

Standard turnaround is 48–72 hours across all studios, with express same-day options available on request.

Yes. Every garment is assessed individually and matched to the safest process for its fabric, from delicate silks to structured tailoring.

Yes — free collection and delivery is available across all six studio neighbourhoods on orders over £30.

Yes. Our Chelsea Bridal Studio specialises in wedding dress cleaning, preservation and couture alteration by master tailors.

Yes — our Business Services team provides account-level garment care for fashion houses, luxury hotels and private residential clients across London.

SINCE 2013

Your wardrobe is in good hands.

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