Every garment is handled by a specialist, not a machine operator.
Not someone following a standard cycle, but a person who understands fabric, construction and the specific demands of the piece in front of them. These are four of the people behind the Blanc standard.
Imad Rasool
Master tailor and alterations specialistImad is the tailor clients ask for by name when a garment needs work that others will not attempt: structural reshaping on couture, complex alterations on heavily embellished gowns, and the precision fitting that turns a piece that hangs well into one that belongs on the wearer.
He trained in both menswear and womenswear garment design and tailoring at Ravensbourne University, and worked with several of the world’s leading fashion houses before joining Blanc. He understands construction at a level most tailors do not, because he has built garments from the pattern stage as well as altered them.
Nine years at Blanc means he knows the clients, the standards and the fabrics that come through the door. When a couture wedding dress arrives for alteration, or a Savile Row suit needs reshaping, Imad is the tailor the team turns to.
Vikas Vijaykumar Krishandev
Atelier managerEvery garment that is inspected, cleaned, pressed and dispatched from the Atelier passes through a system Vikas oversees. His remit is the full operational cycle: spotting, pressing, dispatch, laundry and bed linen, and the team responsible for holding the standard the brand’s reputation depends on.
Before Blanc, Vikas spent more than a decade managing manufacturing and recycling operations in Kenya, building a career around sustainable production and environmental accountability. That discipline is what keeps the Atelier running with manufacturing rigour and craft-level attention at the same time.
Blanc’s non-toxic, eco-first position is not something Vikas adopted when he joined. It is the reason he joined.
Raja Zahid Balal
Pressing specialistRaja has been pressing garments since 2004. Twenty years of daily work with steam, heat and fabric have built a knowledge no course can teach: how much pressure a silk bodice will tolerate, how a wool shoulder should sit on the form, and when to let the steam work instead of the iron.
His work covers everything from everyday suits and shirts to couture wedding dresses and heavily embellished evening wear. He finishes section by section, shaping rather than flattening, which is why a Blanc garment never carries the glazed look of a machine press.
When a client collects a garment and notices the finish first, the crispness of a collar, the fall of a skirt, the structure of a lapel, that is, in most cases, Raja’s work.
Irena
Seamstress and alterations specialistIrena is the hands behind the fit. Her work covers the full range of tailoring and alterations: hems, linings, structural reshaping, bodice adjustments, and the fitting that turns a garment from something that fits into something that belongs to the wearer.
She tailors for clients of every age, size and shape. The skill is not simply in the sewing. It is in understanding how a garment should sit on a specific person: where the fabric needs to give, where it needs to hold, and how the finished piece should move.
For brides, Irena’s work is the last step before the dress is worn. The bodice adjustment, the hem length, the bustle that has to hold through an entire evening: these are the details she handles, and the details the bride notices most.
The standard is not set by a manual.
Every piece that leaves the Atelier has passed through hands that understand what they are holding and why it matters. Inspected individually, cleaned by the method its fibre asks for, finished section by section, and checked before it is released.
Craft over speed. Care over convenience.
Blanc · The Atelier, Park Royal
Two ways to reach the team.
Bring the piece in and talk it through.
Tailors take smaller jobs on the spot in our studios and more complex work by appointment. Bridal fittings are held at the Chelsea bridal studio, by appointment.
Find a studio →Book a collection and add a note.
Leave instructions for an alteration or a stain at booking. The garment is inspected at the Atelier and, if anything needs a decision, you hear from us before work begins.
Book a collection →Your wardrobe is in good hands.
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Or call 020 8004 2630