Journal Category: Behind the atelier

  • Liquid CO2 cleaning: what it is, and why we chose it over PERC.

    Liquid CO2 cleaning: what it is, and why we chose it over PERC.

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    Most dry cleaning still runs on a chemical called perchloroethylene, or PERC – a solvent that has been the industry standard for decades. We have never used it, and liquid CO2 is the main reason why. Carbon dioxide is not unusual or exotic. It is the same gas in the air around us, compressed under…

  • George Street, since 2013: where BLANC began.

    George Street, since 2013: where BLANC began.

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    BLANC began on George Street in Marylebone in 2013, as a single counter and a conviction that dry cleaning did not have to mean PERC, heat damage, and clothes coming back smelling faintly of a chemical the customer never asked about. The early studio ran on the same two principles that still shape every studio…